Thursday 19 October 2017

Is a product really ethical if it's not good for us?

The shoe featured in the article below has been manufactured according to the principles of transparency, organic construction, and fair trade sourcing of the materials. I applaud the business ethics 👏
But, like so many casual shoes, they're fundamentally flawed with respect to what's healthy for feet and ankles. An inch of stiff rubber with a flat profile. Our feet need to feel and respond to the surface of the ground - muscles need stimulus and load. What would happen if you had to wear 1-2 cm's of thick rubber on your hands all day. What happens to your fine motor control; to the condition of the muscles of your arms and shoulders, and associated motor skills?
Shoes like these treat our feet like bench tops - flat and clean; no grime and constant fear of damage. This kind of immunisation is damaging, and fashion at the expense of health is not ethical.

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